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consultants network

Don't Tell Your Customers to Read the F'ing Manual

  • 23 Mar 2016
  • 6:30 PM - 9:00 PM
  • Constant Contact, Great Room south, 3rd Floor, 1601 Trapelo Road, Waltham, MA 02451


March Meeting

Don't tell your customers to read the f'ing manual
Steven Greffenius

Companies recognize that if they cannot manage their digital content effectively, they cannot communicate with their customers, prospective customers, partners, or employees. A lot rests on the processes and tools a company employs to manage digital information. As a consultant, you cannot influence how your clients manage their content. You have to accept what they have in their place. So what happens when you discover your client has patched together a management system that does not work all that well? The company still expects you to adapt your methods to their house: you are not going to reorganize the kitchen for them, or change the way they prepare their meals. All the documents related to your project will go through their system.

This talk offers practical ideas to help you and your clients meet the challenges of effective content management, when you have to adapt to systems you did not create.

In business since 1997 as a writer, editor, and publisher for technical and business documents, Steven has been a past chair of Boston CNET and active in the Society of Professional Communications. Contact his website Puzzle Mountain Digital for document management services of all kinds.

The meeting is open to the public. No charge for Consultants Network members or employees of Constant Contact; $5 entrance fee for all others. Casual dress.

The Consultants Network meeting starts at 6:30 PM.  The meeting will take place at Constant Contact, Reservoir Place - 1601 Trapelo Road, Waltham, MA 02451, in the Great Room on the third floor

Driving Directions

Follow I-95/route 128 to Trapelo Rd in North Waltham, Waltham. Take exit 28 from I-95/route 128.(

Consultants Network meetings generally take place on the fourth Wedneday of each month, but are not held during the summer months. Check the Consultants Network website for meeting details and last-minute information.

For more information, e-mail or; or contact the chairman Heinz Bachmann, at 978-637-2070. The Consultants Network website is at